An Analysis of Inspire & Dabiq: Lessons From AQAP and Islamic State's Propaganda War

Studies in Conflict and Terrorism

Author/s (editor/s):

Haroro J. Ingram

Publication year:


Publication type:

Journal article

Find this publication at:
Taylor & Francis

Haroro J. Ingram, ‘An Analysis of Inspire & Dabiq: Lessons From AQAP and Islamic State’s Propaganda War’, Studies in Conflict and Terrorism, 40(5) 2017: 357-75.

This study analyses how Inspire and Dabiq seek to appeal to and radicalise English-speaking Muslims. It examines how each magazine strategically designs ingroup, Other, crisis, and solution constructs and interplays these via value-, dichotomy-, and crisis-reinforcing narratives. This analysis also explores how narrative, imagery, and counternarrative messaging are used to shape readers’ perceptions and polarise their support. While both magazines are dominated by narratives designed to empower readers toward action, Inspire relies heavily on identity-choice appeals while Dabiq tends to balance identity- and rational-choice messaging. This study concludes by identifying key lessons for counterterrorism strategic communications campaign and message design.

Updated:  17 May 2022/Responsible Officer:  Bell School Marketing Team/Page Contact:  CAP Web Team